The HexCoded blog

Learn to make it.

Model guides, prompt libraries and production workflows for creative teams making short drama, trailers and narrative video.

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Elements
Do you need a licence to use an AI actor commercially?

If the face belongs to a real person, yes — and the clause most likely to catch you out isn't the one about advertising.

Elements
How to cast an AI production: the three actor tiers compared

Three sources, two ways to create an actor, and one mechanism that stops the face drifting. The tier decides your rights position; the handle decides your continuity.

Models
What "full commercial rights, no watermark" should mean before you sign up

Five questions that tell you what you actually get, and where the scope quietly stops.

Production
Do you have to label your AI video? Disclosure rules for US creators

Four platforms, one EU regulation and the FTC all want a different label, and your generation tool probably adds none of them.

Product
Hexcoded alternatives: an honest comparison

Six situations where Hexcoded is the wrong tool, and what to reach for instead.

Product
How to make a talking-head video without filming anyone

A face, a script, a finished performance. Four ways to do it and what each one costs you.

Production
Why your AI scene doesn't look cinematic, and six fixes

Six specific problems, ranked by how much difference each one makes.

Prompts
How to write a video prompt: the five parts that matter

Shot, subject, action, light, constraint. Everything else is decoration.

Elements
Why your AI character's face keeps changing between shots

Identity drift is the reason most AI short drama doesn't survive a cut.

Models
Sora shuts down on 24 September. Where short drama creators should go

OpenAI retires the Sora API this month. Here's what to move to, and why your prompts won't transfer cleanly.

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