HexCoded legal

Terms of Service

LAST UPDATED 3 AUGUST 2026OPERATOR Anycast Technology Private Limited, 5th Floor, DLF Two Horizon Centre, Horizon Colony, DLF Phase 5, Sector 43, Gurugram, Haryana 122002 ("HexCoded", "we", "us")

1Acceptance

By creating an account or using HexCoded (the "Service"), you agree to these Terms and our Privacy Policy. If you use the Service on behalf of a business, you confirm you're authorised to bind it. You must be 18 or older.

2What the Service does

HexCoded generates AI ad videos for commerce. Brands provide a product link, reference, or template and select actors (AI actors or licensed real actors); the Service produces ready-to-run video ads. The underlying AI models are operated by us and our vendors and are not exposed to you.

3Accounts

  • Sign-in is via Google or email (no passwords). You're responsible for activity under your account and for keeping access secure.
  • One person/business per account unless we agree otherwise. Provide accurate information.
  • We may suspend or terminate accounts for breach, fraud, or risk to the Service or others.

4Credits, billing & refunds

  • The Service runs on credits. HexCoded is operated and sold by Anycast Technology Private Limited, and your contract for the Service is with us. Payments are collected by our authorised payment partners, Razorpay and Dodo Payments. Depending on which partner processes your transaction, that partner may act as merchant of record, issue your invoice, and handle applicable taxes.
  • Credits are deducted when a generation succeeds. If a generation fails for a technical reason, the held credits are returned to your balance.
  • Credits and purchases are non-refundable, except (a) the technical-failure return above, or (b) where required by law or by our payment partners' policies. A successful render you simply don't like still consumes credits — there is no satisfaction refund. Full terms: Refund Policy and Cancellation Policy.
  • Plans, top-up packs, prices and credit costs are set in-product and on our pricing page, and may change prospectively. Top-up credits are valid for 12 months from issue; plan credits follow the published plan terms.

5For actors (likeness licensing)

If you onboard as an actor and create an AI twin of yourself, your relationship with us is governed by the Actor Licence — the binding document you accept at onboarding. In short: you license your face, voice, and display name for AI ad generation; you earn for every paid brand use; you can stop new use anytime; content already generated and delivered to brands survives. If anything in these Terms conflicts with the Actor Licence, the Actor Licence controls for actors.

6For brands (use of generated content & actors)

  • Subject to payment, you receive a licence to use the ad content you generate, including any licensed real-actor likeness in it, within the scope below. The licence for delivered content is perpetual.
  • Scope of use — digital only. You may run the content as paid ads and organic posts on online platforms, and on your own websites and apps. Television, print, outdoor/billboard, or other offline use requires a separate written agreement with us.
  • Edits. You may make light edits — trimming, cropping, captions/subtitles, music, end-cards. You may not re-generate, morph, re-voice, or otherwise alter an actor's face or voice outside HexCoded.
  • You are responsible for your ads — the claims you make, the products you advertise, compliance with advertising laws (e.g. ASCI in India) and platform policies, and any required disclosures (see §8).
  • Don't use an actor's twin outside the licensed scope above.

7Acceptable use

You will not use the Service to: break the law; impersonate real people without rights/consent; create deceptive, defamatory, hateful, sexual-of-minors, or harmful content; infringe IP or personality/publicity rights; mislead consumers; or attempt to reverse-engineer, overload, or abuse the Service or its credit/billing system. Full policy: Acceptable Use Policy.

8AI-generated content

Output is generated by AI and may contain errors or artefacts; we don't warrant it is accurate, suitable, or fit for any particular campaign. You are responsible for reviewing output before use. HexCoded does not label or watermark output; any AI-disclosure labelling required by law or by the platform where you publish (Meta, YouTube, etc.) is your obligation as the publisher. See the AI-Content Disclosure.

9Intellectual property

  • The Service, its software, models access, templates, and brand are owned by us/our licensors.
  • As between you and us, you own the product inputs you provide and the final ad outputs you generate, subject to the licences in these Terms and the Actor Licence. Actors retain their personality/publicity rights in their likeness except as licensed.
  • You grant us a limited licence to process your inputs/outputs to operate, secure, and improve the Service — including using brand inputs and generated outputs to train and improve our models and services. You can opt out anytime by emailing support@hexcoded.ai; we'll exclude your workspace's content from training going forward.
  • Actor biometrics are different. An actor's face/voice data is used only to build and operate that actor's own twin — never to train general AI models (see the Actor Licence). We also don't give your content to third parties to train their foundation models.

10Disclaimers & limitation of liability

The Service is provided "as is", without warranties to the maximum extent permitted by law. To the extent permitted by law, our aggregate liability is limited to the amount you paid us in the one (1) month before the claim, and we are not liable for indirect or consequential losses.

11Termination

You may stop using the Service anytime. We may suspend/terminate for breach or risk. Sections that by nature should survive (IP, licences already granted, disclaimers, liability, governing law) survive termination.

12Governing law & disputes

These Terms are governed by the laws of India; courts at Gurugram, Haryana have jurisdiction.

13Changes

We may update these Terms; material changes will be notified in-product or by email. Continued use after changes means acceptance.

14Contact

support@hexcoded.ai · Anycast Technology Private Limited, 5th Floor, DLF Two Horizon Centre, Horizon Colony, DLF Phase 5, Sector 43, Gurugram, Haryana 122002 · Grievance Officer (see Privacy Policy).