Brand kit

The Hexcoded brand,
in one place.

Logo, motion, type and colour — everything you need to put Hexcoded in a video, a deck, an article or a partner page. Free to use, no permission needed, as long as you don't redraw it.

Download the kit.zip · 1.2 MB · logo + fonts + colour
The logo

HEXCODED, with three green echoes.

The word is the logo — there's no separate icon lockup. It's always all-caps, and the green echoes behind it are part of the mark, not a drop shadow you can switch off. Every file below is outlined, so you don't need our fonts installed to place it.

Primary — on light
Primary — on lightUse this one by default
Primary — on dark
Primary — on darkFor dark or night footage
Flat — one colour
Flat — one colourSmall sizes and busy backgrounds
The H mark
The H markOnly where the full word won't fit
Motion

The logo breathes. Here it is, ready for your timeline.

The echoes pulse on a 3-second loop — it's how the mark behaves everywhere on our site. Rather than have you rebuild it, here's the sting itself with a real alpha channel: no green screen, no keying, drops straight onto an end card in Premiere, Final Cut, After Effects or Resolve.

Transparent · 3s loop
Sting — on lightInk word, green echoes
Transparent · 3s loop
Sting — on darkWhite word, green echoes
The files.mov  QuickTime Animation · lossless alpha · 17 MB
.webm  VP9 · alpha · 0.24 MB
1850 × 334 · 30 fps · seamless 3s loop
The motion, if you'd rather rebuild itecho 1  +0.053em  85% → 34%
echo 2  +0.105em  55% → 22%  (starts +0.1s)
echo 3  +0.158em  32% → 13%  (starts +0.2s)
ease-in-out · offset down-right · green #22C55E
The name

It's Hexcoded. One word, one capital.

Written like any other name — a capital H and nothing else. The all-caps form belongs to the logo and nowhere else, and there's no capital in the middle.

Hexcoded
✓ In writing

Anywhere the name appears in a sentence, a headline, a byline or a caption.

HEXCODED
✓ The wordmark only

All caps belongs to the logo. Don't use it as a way of emphasising the name in text.

Colour

Green is the only accent.

There is no second brand colour. Everything else is cool grey — never warm, never violet. Green also means success; we don't keep a separate colour for it. Click any swatch to copy it.

Brand green
Ink & surfaces
Type

Three fonts, one rhythm.

Eyebrow in mono, headline in Outfit, body in Inter — that stack is most of what makes something look like us. All three are open-licensed and free to use commercially.

Aa
Outfit
Display. Headlines, big on-screen type, numbers, the wordmark.
Headings 800 / −0.035em
Wordmark 900 / −0.025em
Aa
Inter
Body. Sentences, subtitles, captions — anything you actually read.
Body 400 · Emphasis 600
Captions: Inter 600, sentence case
Aa
JetBrains Mono
Labels only. Eyebrows, tags, timestamps, small metadata.
700 / uppercase / +0.13em
Never body copy, never a headline
Using it

The short version.

Do

  • Use the files as they are — they're already outlined.
  • Keep clear space of at least the height of the H on every side.
  • Switch to the flat version at small sizes or over busy footage.
  • Use green as a fill, a bar or a mark — it reads better than green text.
  • Pair ink #0B0B0F on canvas, or white on ink, for maximum contrast.

Don't

  • Retype the wordmark in a font, or set it in lowercase or title case.
  • Recolour the word to green — the word is ink or white, the echo is green.
  • Stretch, skew, rotate, or add a stroke, bevel, glow or drop shadow.
  • Place the primary version on a busy background — use flat instead.
  • Go below ~120px wide on a 1080-wide frame; the echo turns to mush.

Permission. You're free to use everything here to refer to Hexcoded — in articles, videos, decks, comparisons and integrations — without asking us first. What you can't do is redraw or alter the mark, or use it in a way that implies we've partnered with, endorsed or sponsored you when we haven't.

Need something that isn't here?

Product screenshots, a founder photo, or a version of the mark for a format we haven't thought of — just ask.

Get in touch