The Hexcoded blog

Elements

The reusable pieces you lock once and carry across shots — characters, locations, props, styles, and the actors who appear in them.

Elements
Every post
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Elements
An AI actress did the press round this week

Tilly Norwood sat for interviews on network television and was asked whether AI actors should be Oscar-eligible. The question nobody asked is the interesting one.

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Elements
What goes in a series bible for a rights review

A series bible is usually a creative document. Add four sections and it answers the questions a rights reviewer asks first.

A single face silhouette with a dotted boundary line running through it, some regions filled and some left as outline
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What counts as a digital replica, and what doesn't

Voice-only clips, composites, public figures and the deceased all sit near the line, and not all of them fall on the side you'd expect.

A production schedule strip with one lane marked differently from the others
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What changes when your lead actor is licensed, not generated

Four things change, and only one of them is the paperwork. The other three change how you plan a series.

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How actor payment works when you cast a licensed performer

Performers earn per render, not per project. That single structural choice changes what a re-roll costs and what a series costs.

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AI actor vs licensed performer: which one does your project need?

One is free of likeness obligations and free of a plan requirement. The other survives a legal review. Which you need depends on who approves the work.

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What the NO FAKES Act would change for creators

It's a bill, not a law. But the mechanisms it would introduce are worth understanding before they arrive rather than after.

Four portrait frames marked with a plain silhouette, a photograph glyph, a signature line, and an empty frame
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Who owns the face in your AI video? The actor-rights decision, explained

Every rule that matters turns on one question: is this face readily identifiable as a real person's?

A portrait frame with a small verification mark, beside a second frame with the mark absent
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What liveness verification means, and why it's on record

The difference between a face someone uploaded and a face someone proved was theirs is one check, and it happens before publication rather than after a complaint.

Two portrait frames, the left built from text marks and the right from a photographic gradient
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Making your own generated actor instead of picking one

Two routes, and the difference between them isn't quality. One asks nothing of you; the other asks you to attest to three things before it will proceed.

A licence document with six clause lines, one of them highlighted and marked with a small exclusion symbol
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Do you need a licence to use an AI actor commercially?

If the face belongs to a real person, yes — and the clause most likely to catch you out isn't the one about advertising.

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How to keep a consent record that survives a rights review

A signed release you can't find isn't a rights position. What a reviewer actually asks for, and what a good platform already holds for you.

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