HEXCODED — BRAND KIT
====================
Everything you need to put Hexcoded in a video, a deck, an article or a
partner page. Free to use without asking us, as long as you don't redraw it.

Always current at https://hexcoded.ai/brand-kit — including the logo in
motion, which isn't in this zip because it's too big to bundle.


THE NAME
--------
Hexcoded   in writing.        One word, one capital. Everywhere the name
                              appears in a sentence, headline or caption.
HEXCODED   the wordmark only. All caps belongs to the logo. Don't use it
                              to emphasise the name in running text.

Not HexCoded, not Hex Coded, not HEX Coded, not hex-coded.
Lowercase hexcoded.ai is fine — that's the domain.


WHAT'S IN HERE
--------------
Logo/SVG/    vector, outlined — After Effects, Illustrator, Figma, Resolve
Logo/PNG/    transparent, 4000px wide (2000px for the H) — CapCut, Premiere
Logo/LOGO.txt   which file to use when, clear space, the echo spec, the don'ts

Fonts/       Outfit, Inter, JetBrains Mono — variable .ttf, install these
Fonts/FONTS.txt   what each one is for and the exact weights
Fonts/*-OFL-LICENSE.txt   open licence, free commercially

Brand/hexcoded-colours.txt   every hex, with what it's for
Brand/hexcoded-colours.png   the same thing as swatches


THE THREE THINGS THAT MAKE SOMETHING LOOK LIKE US
-------------------------------------------------
1. Green is the only accent — #22C55E. There is no second brand colour.
   Everything else is cool grey. Never warm, never violet.

2. Outfit 800 for anything big, Inter for anything you read. Never a system
   font. Never Outfit for body copy.

3. The wordmark is HEXCODED in caps with three green echoes behind it. The
   echoes are part of the logo, not a shadow you can drop. Don't retype it
   in a font — the files here are already outlined.


PERMISSION
----------
Use all of this to refer to Hexcoded — in articles, videos, decks,
comparisons and integrations — without asking us first. What you can't do
is redraw or alter the mark, or use it in a way that implies we've
partnered with, endorsed or sponsored you when we haven't.

Need something that isn't here? https://hexcoded.ai/contact
