Use it when the source material is a product page and the output is a vertical ad. Three steps, no prompt field, no manual script — the link is the sole content input, and aspect ratio is locked to 9:16. Everything about it is narrow on purpose, which makes it fast for exactly one job and wrong for anything narrative.
Most tools give you more control as you learn them. This one gives you less by design, and that's the reason to use it rather than a limitation to work around.
What does it actually do?
Reads a product page and generates a vertical ad from it, in three steps.
Paste a link. Pick a format. Choose an actor, or faceless. Generate.
There's no prompt field and no manual script entry, which is unusual enough to be worth stating twice. The link is the sole content input — everything the ad says about the product comes from what's on that page.
The link is the brief. Whatever isn't on the page isn't in the ad.
That single fact determines almost everything about whether this tool will work for a given job. A page with detailed, specific product copy produces a specific ad. A thin page produces a generic one, and there's no prompt field to compensate.
What are the constraints?
Four, and each one tells you something about what it's for.
| Constraint | What it means | What it tells you |
|---|---|---|
| No prompt field | The link is the only content input. No manual script, no scene description | This is a conversion tool, not a creative one. The page is doing the writing |
| Aspect ratio locked to 9:16 | A fixed label rather than a selectable option | Every output is vertical. It doesn't ask you framing questions because there aren't any |
| The page must be publicly accessible | With crawlable product copy | A staging URL, a page behind login, or an image-only page won't work |
| One product per link | Pointing at the exact variant you intend to advertise | A category page or a multi-product page gives the tool nothing specific to advertise |
Source: Hexcoded URL → Ad documentation, checked September 2026. Tool behaviour changes — verify against the product.
Where this falls short. The third and fourth rows are the ones that cause failures rather than disappointments. A link that doesn't resolve to one publicly readable product simply won't produce a usable ad, and no setting fixes it.
What are the formats?
Eight, with Testimonial flagged as the recommended default.
That recommendation is worth taking seriously rather than treating as a placeholder. A testimonial framing is the format that most benefits from having a real product page behind it — specifications, claims and details all become things a presenter can reference.
It's also the format where the actor decision matters most, which brings us to the one choice that costs money.
What affects the cost?
Three things: length, quality and actor selection.
Casting a real human creator adds a small flat fee. AI actors and an actor you made from your own photo are free to cast — and faceless avoids the actor question entirely.
The cost shows before you render, so none of this needs estimating. And Plan First generates a storyboard and script preview without consuming credits, which on a tool that writes the script for you is the single most useful step available.
When is it the right tool?
Three cases, and they share a shape.
- The source is a product page with real copy on it, and the ad's job is to sell that product
- You want vertical output, because that's the only output
- You want volume — several variants across several products, where writing each brief individually is the bottleneck
That third case is where it earns its narrowness. If you have forty products and need an ad for each, a tool that reads the page is faster than forty briefs — and the constraint that removed your creative control is the same constraint that removed forty pieces of work.
When is it the wrong tool?
Four cases, and the first is the big one.
Anything narrative. There's no prompt field, so there's no way to describe a scene, a beat or a character motivation. A story isn't on a product page and can't be inferred from one. If you're making drama, this isn't the tool and no amount of format selection changes that.
Anything not vertical. 9:16 is locked as a fixed label. A 16:9 or square deliverable means a different tool — Make a Custom Video offers six aspect ratios, and Creative Studio's Create mode offers seven.
Anything where the page is thin. A product with minimal copy, an image-only listing, or a page behind login gives the tool nothing to work from. Fix the page or use a tool where you write the brief.
Anything needing a specific creative direction. If a client has given you a concept, there's nowhere to put it. Make a Custom Video takes a scene prompt plus five layers; this takes a link.
If you have a creative direction, there's nowhere to put it. That's the trade.
What should you check before you use it?
Two things about the page, and one about your plan.
Is the page publicly accessible with readable product copy? Open it in a private window. If you can't read the specifications without logging in, neither can the tool.
Does the link point at one product, at the exact variant? Not a category, not a collection, not a page listing six colours where you want one.
And does your plan include the actor you want? Real human creators sit above the entry plan. AI actors and faceless are available throughout.
What happens to the output?
The same as anything else you generate, which is worth saying because people assume ad output is treated differently.
You own it, per the terms. There's no watermark. And the licence scope is the same digital-only scope that applies across the platform — paid ads and organic posts on online platforms, plus your own websites and apps, with offline needing a separate written agreement.
That last point matters more for this tool than most, because ads are the output most likely to end up somewhere offline. A campaign that starts as vertical social and later wants an out-of-home placement crosses the line the licence draws.
- Three steps: paste a link, pick a format, choose an actor. There's no prompt field at all
- The link is the sole content input. Whatever isn't on the page isn't in the ad
- Aspect ratio is locked to 9:16. Every output is vertical, and that isn't configurable
- The page must be publicly accessible with crawlable copy, and point at one exact product variant
- Eight formats, with Testimonial recommended — the format that most benefits from real product copy behind it
- Cost is driven by length, quality and actor selection. A real human creator adds a small flat fee
- Use Plan First. On a tool that writes the script for you, it's the only free place to check what it read
- Wrong tool for anything narrative, anything not vertical, or anything with a creative direction attached
Reads a product page and generates a vertical ad from it, in three steps — paste a link, pick a format, choose an actor or faceless. There's no prompt field and no manual script entry, so the link is the sole content input.
No. There's no prompt field and no manual script entry. Everything the ad says about the product comes from what's on the page, which means the specificity of the page determines the specificity of the output.
No. Aspect ratio is locked to 9:16 as a fixed label rather than a selectable option — every output is vertical. For other aspect ratios, Make a Custom Video offers six and Creative Studio's Create mode offers seven.
A publicly accessible page with crawlable product copy, pointing at one product and at the exact variant you intend to advertise. A staging URL, a page behind login, an image-only listing or a category page won't produce a usable ad.
Length, quality and actor selection are the drivers. Casting a real human creator adds a small flat fee; AI actors and one made from your own photo are free, and faceless avoids the question. The cost shows before you render.
No. There's no prompt field, so there's no way to describe a scene, a beat or a character motivation — and none of that is on a product page. For drama, use Creative Studio shot by shot or Make a Custom Video with a scene prompt.
A link is the brief
Paste a product page, pick from eight formats, choose an actor or go faceless. Plan First shows you the storyboard and script before it spends a credit — which on a tool that writes the script is worth using every time.
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