Almost every AI video platform claims commercial rights, and the claims mean different things. Five questions separate them: do you own the output or licence it, where can it run, what can you do to it afterwards, does the platform train on it, and who holds the rights to the faces on screen. A watermark is the most visible issue and rarely the most expensive one.
"Full commercial rights, no watermark" appears on almost every pricing page in this category, including ours. It's worth knowing what it can and can't mean — and where ours stops.
Do you own the output, or licence it?
These are different, and the difference only surfaces when something goes wrong.
Ownership means the output is yours. A licence means the platform retains ownership and permits you to use the work within terms it defines and can change.
Which one you have is a question the terms answer and the pricing page doesn't. Hexcoded's terms transfer ownership: as between you and Hexcoded, you own the product inputs you provide and the final outputs you generate, subject to the licences in the terms and the actor licence. That's the stronger of the two positions, and it's worth checking rather than assuming on any platform.
One nuance in that sentence. Actors retain their personality and publicity rights in their own likeness except as licensed — so owning a video containing a human creator isn't the same as owning their face.
Where can it actually run?
This is the question the phrase "full commercial rights" hides, and it's the one most likely to cost you.
Hexcoded's scope is digital. You may run the content as paid ads and organic posts on online platforms, and on your own websites and apps. Television, print, outdoor and other offline use require a separate written agreement.
That isn't unusual and it isn't hidden — it's in the terms. But "full commercial rights" reads as unlimited, and the accurate version is unlimited within digital.
Where this falls short. If a campaign might ever reach broadcast or out-of-home, that's a contract-stage conversation rather than a delivery-stage one. Finding out at delivery converts a rights problem into a schedule problem.
What can you do to it afterwards?
Less than you might assume, and this catches narrative producers rather than advertisers.
Where an actor appears, Hexcoded's terms permit light edits only — trimming, cropping, captions and subtitles, music, end-cards. What they prohibit is re-generating, morphing, re-voicing or otherwise altering an actor's face or voice outside Hexcoded.
Colour, cuts, sound design and titles are fine. Anything touching the performance has to happen on the platform.
This isn't just a terms clause either. The acceptable use policy lists using an actor's licensed likeness outside the licensed scope as a prohibited use, so breaching it is an enforcement matter rather than a contractual footnote.
Does the platform train on your output?
Almost nobody asks this, and it's usually in the terms.
On Hexcoded, by default yes. The terms grant a limited licence to process your inputs and outputs to operate, secure and improve the Service — including using brand inputs and generated outputs to train and improve its models. You can opt out at any time by emailing support, and your workspace's content is excluded going forward.
Three things bound it, and all three are worth knowing. Your content isn't given to third parties to train their foundation models. An actor's face and voice data is used only to build and operate that actor's own likeness — never to train general AI models. And assets you save to the reference library carry a "not used to train AI models" note in the interface.
What does your file actually carry?
Three different things can be present, and "no watermark" usually addresses only the first.
| Type | What it is | Can a platform remove it? | Why it matters |
|---|---|---|---|
| Platform watermark | Visible branding added on export | Usually, on a paid tier | Blocks client delivery |
| Model provenance marker | Embedded by the model itself rather than the platform | No | Detectable downstream, and feeds automatic AI labelling |
| C2PA credentials | Cross-industry metadata recording AI involvement | Stripped by re-encoding, not by choice | Platforms read it to label content whether or not you disclose |
Source: platform policies and Hexcoded Terms of Service, checked September 2026. Marker behaviour changes with model versions.
Hexcoded is clear on the first row: no watermark on output, on every plan. It's equally clear on something the phrase doesn't cover — it adds no AI label either, and any labelling required where you publish is your obligation as publisher.
That's worth separating from the watermark question. A clean master is about delivery. An AI label is about compliance, and the two are decided in different places.
What happens if you cancel?
Two separate things are at stake, and they behave differently.
Your rights are settled. The licence on delivered content is perpetual, and the terms state that sections which by nature should survive — including licences already granted — survive termination.
Your credits aren't. Cancellation is scheduled for the end of your current billing period with no fee and no notice period, you keep full access and remaining plan credits until that date, and after it passes unused plan credits expire. Plan credits don't roll over at any point. Top-up credits are separate and valid for twelve months from issue.
Your files sit in between. Finished files stay available in your account for download — but nothing in the policies states what happens to them after an account closes, which is the gap worth acting on.
Who holds the rights to the faces?
The check that gets skipped, and the one that generates claims.
Commercial rights to the output and rights to the likenesses inside it are separate. A platform can grant you complete ownership of a video and grant you nothing at all in respect of the face performing in it, because that face's rights were never the platform's to give.
If someone identifiable appears on screen, you need their consent regardless of what your output licence says. A character generated from a text description doesn't raise the question. Anything derived from a real person's photograph does.
Output rights and likeness rights are two different licences, and only one of them is on the pricing page.
Hexcoded's position on both: you own the outputs, there's no watermark on any plan, and human creators arrive with a liveness check and face-match passed, a timestamped consent record, and payment on every render. What that consent covers is the digital scope described above.
What should you actually ask before signing up?
Six questions. Any platform worth using can answer all six in writing.
Own or licence?
Ask for the exact clause. "Full commercial rights" is marketing language; the terms say which one it is.
Where can it run?
Online platforms, your own sites, paid media, broadcast, print, out-of-home. Get the scope in writing before you pitch, not before you deliver.
What editing is permitted?
Especially where a real person appears. A licence that permits light edits only is a constraint on your post pipeline rather than a footnote.
Does the platform train on your work?
Usually yes, usually with an opt-out. Ask where the opt-out lives and whether it applies retroactively or only going forward.
What survives cancellation?
Separate the rights question from the credits question from the storage question, and ask all three. The answers differ.
Who holds the likeness rights?
For any real face, what consent exists, what it covers, and whether you can produce evidence of it later.
Where this falls short. One question I can't answer for you, and it's worth asking. Whether you can sublicense or assign output to a client isn't addressed in Hexcoded's terms either way. Agency and freelance work needs it, and a licence personal to you doesn't transfer with the deliverable. Ask.
Terms, marker behaviour and licence structures described here are current as of the publication date and vary by platform and by model version. Hexcoded's terms are governed by the laws of India, with jurisdiction in Gurugram, Haryana, and liability is limited to the amount paid in the month before a claim. Nothing here is legal advice.
- "Full commercial rights" is marketing language. Ask whether you own the output or hold a licence to it
- On Hexcoded you own the outputs. That's the stronger of the two positions, and worth checking elsewhere
- Where it can run is the question the phrase hides. Hexcoded's scope is digital; offline needs a separate agreement
- Where an actor appears, light edits only. No re-generating, morphing or re-voicing outside the platform
- Most platforms train on your output by default, with an opt-out. Know where the opt-out lives
- Rights, credits and storage behave differently at cancellation. Ask about all three
- There's no watermark and no automatic AI label. The labelling obligation is yours as publisher
- Output rights and likeness rights are two different licences. Only one is on the pricing page
- Ask about sublicensing before you promise a client anything. It isn't always addressed
It varies, and the terms rather than the pricing page tell you. On Hexcoded you own the outputs you generate. What's scoped is where they can run: paid ads and organic posts on online platforms, plus your own websites and apps. Television, print and outdoor need a separate written agreement.
It depends on the platform, and two other things can be present besides. A model-level provenance marker embedded by the model itself, and C2PA credentials recording AI involvement. Hexcoded adds no watermark on any plan and no AI label — but it also states that labelling where you publish is your obligation.
On Hexcoded the licence on delivered content is perpetual, and licences already granted survive termination. Credits behave differently — unused plan credits expire when the period ends. Storage is a third question, which is why exporting finished work as you go is worth doing regardless.
Where an actor appears, Hexcoded permits light edits only — trimming, cropping, captions, music, end-cards. You may not re-generate, morph or re-voice a face outside the platform. Colour, cuts and sound design are fine; anything touching the performance isn't.
By default yes. The terms grant a licence to use brand inputs and generated outputs to train and improve Hexcoded's own models, and you can opt out at any time by emailing support. Your content isn't given to third parties for their foundation models, and actor face and voice data is never used for general training.
No. Output rights and likeness rights are separate licences, and a platform can only grant the first. Actors retain their personality and publicity rights except as licensed, so if an identifiable real person appears you need their consent regardless of what your output licence says.
Yours to run, and the scope is published
You own the outputs. No watermark on any plan, no automatic AI label, and the scope is written down rather than implied — digital surfaces, with offline by separate agreement. Four claims we'd rather you checked in the terms than took on trust.
Read the termsMore on model capability, access and rights in Models.