Product

What Hexcoded does not do, in one place

Format Short dramaMarket Global English
Short answer

It doesn't clear your campaigns, label your output, cover offline distribution, permit performance edits outside the platform, verify faces you upload, select areas of a frame, self-host, roll over credits, or refund because you didn't like a result. Each of those is in the documentation rather than in a review, and each is better found now than at delivery.

Every platform in this category publishes what it does. This is the other list, and it's the one that determines whether a project works.

Why publish this?

Because every item on it is discoverable, and most of them are discovered late.

A limitation you read in the terms costs you nothing. The same limitation discovered at delivery costs you a schedule.

None of what follows is a criticism. Some are deliberate design decisions, some are scope boundaries, and a couple are things no hosted platform does. What they share is that a reader assuming otherwise would be building on something that isn't there.

Rights and clearance

It doesn't clear your campaigns
The acceptable use policy says it plainly — the platform provides the tool, not clearance of your campaigns. You're responsible for what you generate and where it runs.
It doesn't cover offline distribution
The licence is digital only: paid ads and organic posts on online platforms, plus your own websites and apps. Television, print, outdoor and other offline use require a separate written agreement.
It doesn't permit performance edits outside the platform
Where an actor appears, only light edits are allowed — trimming, cropping, captions, music, end-cards. Re-generating, morphing or re-voicing a face outside Hexcoded is prohibited, and breaching that is listed as a prohibited use rather than merely a contract breach.
It doesn't give you copyright in AI-generated material
The terms transfer ownership of your outputs, which is a contractual position. Whether the material is protected by copyright is a separate statutory question, and no platform can grant that.
It doesn't address sublicensing
Whether you can sublicense or assign output to a client isn't covered in the terms either way. For agency and freelance work that's worth asking about before you promise anything.

Disclosure and labelling

It doesn't label your output
No AI label and no watermark are added. The disclosure page states that any AI-disclosure labelling required where you publish is the publisher's obligation.
It doesn't set platform disclosure toggles
Every publishing platform runs its own AI disclosure system, and one platform's label doesn't travel to another. Those toggles are yours to set at upload.
It doesn't satisfy the EU deployer obligation
Under Article 50 of the EU AI Act the European Commission states explicitly that deployers cannot rely on a provider's machine-readable marking to fulfil their own disclosure duty. So even a platform that marked output wouldn't cover you.
Those three are the most commonly assumed capability in this category. A platform that generates synthetic content is not a platform that discloses it, and the obligation lands on whoever publishes.

Verification

It doesn't verify faces you upload
There is no consent step when you upload a face — no liveness check, no face-match, no attestation. That verification applies to human creators in the library, not to your own uploads.
It doesn't train identities from photo sets
Actor creation takes either a text description or a single photo reference. There's no photo-set training workflow and no training time to budget for.
When to use something else

Product scope

It doesn't let you select an area of a frame
There's no mask, brush or region selector in video or image editing. Edit mode takes a source clip and a description of the change, and the whole clip regenerates against it. Precision comes from a precise description.
It doesn't edit clips longer than ten seconds
Video Edit requires a source clip between three and ten seconds. So a thirty-second single take can't be edited as one piece — it's outside the window entirely.
It doesn't let you self-host or fine-tune
Everything is hosted. There are no open-weight models and no route to running offline or training on your own data. That's a different product rather than a missing feature.
It doesn't carry every model
The roster is wide but not complete, and it changes. Which models are on it is worth checking against the pricing page rather than assuming, especially for a client who has standardised on one.

Billing

It doesn't refund because you didn't like a result
There's no satisfaction refund. Failed renders return credits automatically, and money refunds cover duplicates, wrong amounts, post-cancellation charges and paid-not-delivered.
It doesn't roll over plan credits
Plan credits reset monthly and don't carry forward. On cancellation you keep access and remaining plan credits until the period ends, after which unused ones expire. Top-up credits are separate and valid for twelve months.
It doesn't give every plan the full roster
Model access is tiered. The entry plan carries a core set rather than everything, caps resolution at 480p, and excludes both Talking Actors and real human creators.
It doesn't archive your files
Finished files stay available in your account for download, but platform storage is a convenience rather than an archive. Export finished work as you go.

What it does do by default, which you might not want

Two things, and they're opt-out rather than absent.

It trains on your outputs. The terms grant a licence to use brand inputs and generated outputs to train and improve Hexcoded's own models. You can opt out at any time by emailing support, and your workspace's content is excluded going forward. Your content isn't given to third parties for their foundation models, and actor face and voice data is never used for general training.

It's governed by Indian law. The terms and actor licence are governed by the laws of India with jurisdiction in Gurugram, Haryana, and liability is limited to the amount paid in the month before a claim. Normal for a platform licence, and not where a US buyer would assume.

Two defaults worth knowing about: it trains on your work, and it's governed by Indian law. Both are in the terms and neither is hidden.

What does this leave?

A platform with a wide roster, a documented consent trail, and a narrow, clearly stated scope.

The limitations cluster in three places. Distribution, which stops at digital. Post-production, which stops at light edits where a real person appears. And compliance, which the platform explicitly doesn't do on your behalf.

If your work sits inside those, very little on this list will ever affect you. If it doesn't, better to know now.

Limitations described here are taken from Hexcoded's terms of service, actor licence, acceptable use policy, disclosure position, privacy policy, refund and cancellation policies, and product documentation, current as of the publication date. Terms and capabilities change. Nothing here is legal advice.

The bottom line
  • It provides the tool, not clearance of your campaigns. Compliance is yours
  • The licence is digital only. Offline needs a separate written agreement
  • Where an actor appears, light edits only — and breaching that is a prohibited use
  • It adds no AI label and no watermark, and a provider's marking wouldn't discharge your EU duty anyway
  • It doesn't verify faces you upload. That check applies to library creators only
  • No area selection anywhere, and Edit needs a clip of three to ten seconds
  • No self-hosting, no fine-tuning, no open weights. Different product
  • No satisfaction refunds, and plan credits don't roll over
  • It trains on your outputs by default, with an email opt-out. And it's governed by Indian law

Three clusters. Distribution stops at digital surfaces, with offline needing a separate agreement. Post-production stops at light edits where a real person appears. And compliance — disclosure, clearance, labelling — isn't done on your behalf at all.

No. It adds no AI label and no watermark, and states that labelling required where you publish is the publisher's obligation. Under the EU AI Act a provider's marking wouldn't discharge your own disclosure duty anyway, so no platform can do this for you.

Not under the standard licence. The scope is digital — paid ads and organic posts on online platforms, plus your own websites and apps. Television, print, outdoor and other offline use require a separate written agreement.

No. There's no consent step on upload — no liveness check, no face-match, no attestation. That verification applies to human creators in the library. For your own uploads, consent is a discipline you keep rather than a gate the tool enforces.

No. There's no mask, brush or region selector in video or image editing. Edit mode takes a source clip of three to ten seconds plus a description of the change, and the whole clip regenerates. Precision comes from the description.

By default yes. The terms grant a licence to use brand inputs and generated outputs to train and improve Hexcoded's own models, with an email opt-out available at any time. Your content isn't given to third parties, and actor face and voice data is never used for general training.

Read the terms, not the pitch

Every limitation above comes from a document you can read before paying. That's the point of publishing it in one place rather than leaving you to find it at delivery.

Read the terms

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